Jeanswest is a denim brand from Australia that young shoppers especially love. Glorious Sun Group acquired Jeanswest in 1990, and in 1993 the brand was launched in Mainland China where it quickly became a household name for casual apparel.

In addition to a worldwide network of outlets, since September 2009 Jeanswest opened its online shop which let the customers can buy their favorite Jeanswest products anytime anywhere.  In 2017, Jeanswest launched new children apparel line with energetic and comfort design while family wear was introduced to the market in 2018.

Jeanswest has set up its e-commerce platform in 2019 and makes use of ‘Big Data’, ‘Omni-channel retailing’ and an efficient logistics system to perfect shopping experience for customers.  Today, Jeanswest opens its online shops in major e-commerce platforms including Tmall, Taobao,, WeChat, Jindong, Douyin, Kuaishou, Pinduoduo and Dangdang.  Keeping abreast of the latest e-commerce trends, Jeanswest has secured a huge number of fans.